Radio is the easiest available mean of communication today, available in the most rural and unconnected regions as well. Narendra Modi chose radio over most means, to reach out to every nook and corner in the country. Mann Ki Baat started with the aim of reaching the masses throughout the country. A survey conducted in six cities showed that 66.7% of the population tune into … [Read more...]
Here’s How A Simple Radio Station In A Village Can Transform The Lives Of People Living In It!
Have you watched the broadly acclaimed Bollywood film “Peepli Live”? Or “Page 3”? Or maybe, Amitabh Bachchan starring “Rann”? If your answer to any of them is yes, then you’re kind of aware how Mass Media really work! Never-ending search of “stories”, relentless competition among media houses in terms of generating “interesting” stories never seem to end. You know what the … [Read more...]