[Watch] The True Essence Of Love Between Two Girls – It’s Bold And First Of Its Kind

How many times have we seen love being beautifully portrayed in television commercials?

Infinite.

But out of those, how many times it’s between woman and a woman?

None.

Myntra is doing this for the first time in the history of television advertisements. And it’s a bold step by the ecommerce giant. Myntra has made a heart warming ad film for a kurta brand named Anouk, and it’s adorable.

The video, titled ‘Bold is Beautiful’, perfectly sums up thousands of emotions using a simplistic yet utterly modern plot. The video celebrates homosexuality in the most classic way ever.

For every huge company, there is a corporate social responsibility, which sadly most of them do not take seriously. And this video by Myntra comes as a huge step towards fulfilling that responsibility. These kinds of advertisements can prove to be very effective in sending out a strong message to everyone who still thinks of homosexuality as a taboo.

Watch this video to feel the true essence of love between two individuals without bothering to care about their sex –

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Vaibhav Lall is the Chief Editor of Rise for India. He is responsible for creating and managing content for the website that can influence the mass and make a difference in our country.